Cookie Policy

1. Introduction to Cookies

This Cookie Policy explains how Kiwitide ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website. This policy should be read in conjunction with our Privacy Policy and Terms of Use to understand how we collect, use, and protect your information.

By continuing to use our website, you consent to our use of cookies in accordance with this policy. You have the right to manage your cookie preferences at any time through our cookie consent tool or your browser settings.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other electronic device) when you visit a website. Cookies serve various purposes, including remembering your preferences, analyzing how you use the website, and providing personalized content and advertisements.

Cookies typically contain:

• The name of the website that placed the cookie
• A unique identifier
• An expiration date (for persistent cookies)
• Information about your browsing behavior

3. Types of Cookies We Use

3.1 Necessary Cookies

Purpose: These cookies are essential for the website to function properly and cannot be disabled in our systems.

What they do:

• Enable basic website functionality and navigation
• Remember your cookie preferences
• Maintain security and prevent fraudulent activity
• Load balance and distribute traffic

Duration: Session cookies (deleted when you close your browser) and persistent cookies (remain for a set period)

Legal basis: These cookies are necessary for the legitimate operation of our website and do not require consent under Canadian privacy law.

3.2 Analytics Cookies

Purpose: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

What they do:

• Track page views and user navigation patterns
• Measure website performance and loading times
• Identify popular content and areas for improvement
• Analyze traffic sources and user demographics
• Generate statistical reports on website usage

Duration: Typically 1-2 years

Consent required: Yes. You can accept or reject these cookies through our cookie consent tool.

3.3 Marketing Cookies

Purpose: These cookies track your browsing activity to deliver personalized advertisements and measure advertising effectiveness.

What they do:

• Display relevant advertisements based on your interests
• Limit the number of times you see an advertisement
• Measure advertising campaign effectiveness
• Track conversions and user engagement with ads
• Build profiles of user interests for targeted advertising

Duration: Typically 6 months to 2 years

Consent required: Yes. You can accept or reject these cookies through our cookie consent tool.

4. Other Tracking Technologies

4.1 Web Beacons

Web beacons (also called pixel tags or clear GIFs) are tiny graphics with unique identifiers embedded in web pages and emails. They track whether content has been viewed, measure user engagement, and collect information about your device and browser.

4.2 Local Storage

Local storage technologies allow websites to store data locally on your device. Unlike cookies, local storage data persists even after you close your browser and has no expiration date unless manually deleted.

4.3 Session Storage

Session storage is similar to local storage but only persists for the duration of your browsing session. Data is automatically deleted when you close your browser tab or window.

5. How We Use Cookies

We use cookies for the following purposes:

• Website Functionality: Enable essential features like navigation, form submission, and content delivery
• Performance Optimization: Monitor website performance, identify technical issues, and improve loading speeds
• User Experience: Remember your preferences, language settings, and customization choices
• Analytics and Research: Understand user behavior, measure traffic patterns, and conduct statistical analysis
• Security: Detect and prevent fraudulent activity, protect against unauthorized access, and maintain data integrity
• Marketing and Advertising: Deliver relevant advertisements, measure campaign effectiveness, and personalize content

6. Third-Party Cookies

Some cookies on our website are set by third-party service providers. We use reputable third parties to help us operate our website and provide services such as analytics, advertising, and content delivery. These third parties may collect information about your online activities over time and across different websites.

Third-party cookies we may use include:

• Google Analytics: Website traffic analysis and user behavior tracking
• Advertising Networks: Delivery of targeted advertisements based on your interests
• Content Delivery Networks: Faster loading of website content and resources
• Social Media Platforms: Social sharing functionality and embedded content

We do not control how third parties use cookies. Please review their privacy policies to understand their data practices.

7. Managing Your Cookie Preferences

7.1 Cookie Consent Tool

When you first visit our website, you will see a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customize your preferences. You can change your cookie preferences at any time by clicking the "Cookie Settings" button in our website footer.

7.2 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically:

• View cookies stored on your device
• Delete existing cookies
• Block all cookies
• Block third-party cookies only
• Receive notifications before cookies are set

Please note that blocking or deleting cookies may affect website functionality and your user experience.

7.3 Browser-Specific Instructions

Google Chrome: Settings > Privacy and security > Cookies and other site data

Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data

Safari: Preferences > Privacy > Manage Website Data

Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies

7.4 Opt-Out Tools

You can opt out of interest-based advertising through industry opt-out programs:

• Digital Advertising Alliance of Canada (DAAC): youradchoices.ca
• Network Advertising Initiative (NAI): optout.networkadvertising.org

8. Impact of Disabling Cookies

While you have the right to refuse cookies, please be aware that disabling certain cookies may affect your experience on our website. Potential impacts include:

• Inability to remember your preferences and settings
• Reduced website functionality and performance
• Repeated display of cookie consent banners
• Loss of personalized content and recommendations
• Difficulty accessing certain features or services

Necessary cookies cannot be disabled as they are essential for basic website operation.

9. Cookie Retention Periods

Different cookies have different retention periods:

• Session Cookies: Automatically deleted when you close your browser
• Persistent Cookies: Remain on your device for a predetermined period or until manually deleted
• Short-term Cookies: Typically expire within hours or days
• Long-term Cookies: May remain for months or years, primarily for analytics and advertising

You can view the specific retention period for each cookie through your browser's developer tools or cookie management settings.

10. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Displaying a notification on our website
• Requesting renewed consent where required by law

We encourage you to review this Cookie Policy regularly to stay informed about how we use cookies and tracking technologies.

11. Your Rights Under Canadian Privacy Law

Under Canadian privacy legislation, you have rights regarding cookies and personal information collected through cookies, including:

• The right to be informed about cookie usage
• The right to consent to or refuse non-essential cookies
• The right to access information collected through cookies
• The right to request deletion of cookie data
• The right to withdraw consent at any time
• The right to file a complaint with the Privacy Commissioner of Canada

12. Contact Information

If you have questions or concerns about our use of cookies, please contact us: